Wednesday, 20 February 2013

SD&V Apparel



At the end of January I worked with models Jen Hughes and Eve Carroll and took some shots for the awesome SD&V Apparel.  This independent clothing line is run by Charles Holmes singer of Heart in Hand and was established in 2011.  SD&V have some awesome clothing and so it was ace to get to shoot some of their stuff!! Head over to their store and Facebook to take a look.

I also teamed up with make-up artist Kerry-Louise Hiles and hair stylist Adrian Love, who I had previously worked with a few years ago as I thought it would be great to have them on board to create some subtle but edgy looks for the girls.

I decided to do some pretty basic ‘white background’ shots for the jumpers, keeping them fairly simple, but with that fun sexy attitude that SD&V represents.




 For the t-shirts and black jumper I wanted an outside location that had a real grudge feel to it, so I chose a location that I had in fact used before when at University as it fitted perfect for what I had in mind for these shots. I did decide to take some quick shots on location with the grey and pink jumper too.






All images © Jemma Dodd Photography

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